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Navigating my 20s was busy AF, from starting multiple businesses and dealing with extreme situations like discussions with top authorities to having ideas stolen, navigating difficult conversations in business, trying to stay creative, health issues. But that’s just a part of my journey, and I’m now 30, and still doing the same thing but with better tools.

I’m Elle (eleanor) Baillieu, and I’ve worn many hats: content creator, Guide Dogs Australia ambassador, photographer, marketer and entrepreneur, a quick google shows a bit of my background - it’s up to you how far you want to look into me. But everything I do is with 110% effort, because I just need to know I tried, even if it didn’t work out. No regrets.

My passion for F1 drove me to start the Paddock43 podcast, a unique podcast on all things F1 run by females but made for everyone. This love for motor racing also inspired me to co-found Principal The Label, an apparel brand that blends style with the spirit of the track, and gives you the vintage vibes with damn high quality. Just another brand to grow!

I founded Empty Esky in 2020, which may I say, big. The idea was to support bushfire-affected communities, which pushed me to secure partnerships, deal with red tape and more.

I’ve worked with major companies like Sukin and 2XU in marketing, as well as multiple brands I consult on. As a photographer, I’ve shot for big names such as Cotton On, Jeep, Audible, Canadian Club, and Tourism South Australia. I even competed in Miss Universe 2019 (what a throwback) and recently had an incredible experience working in Vietnam as a photographer for Miss Universe. Oh yeh, and I did a series for ESPN lol.

SO Why subscribe? Because my life has been full, and Ive been lucky enough to experience the good and the bad, along building my healthy and wellness life.

You’ll get tailored advice, insights from my diverse experiences, and a peek into my ever-busy work life and of course everything tried and tested. I’ve had multiple health issues, burn out from always saying yes… probably too much. Whether I’m discussing business strategies, sharing lessons from my ventures, or offering behind-the-scenes looks at my latest projects, gut health, exercise etc there’s always something new to explore. Join me as I dive into new challenges, share what works (and what doesn’t), and live life with no regrets.

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